Overview
Learn to develop ethical and sustainable marketing programs in the ever-evolving digital environment, with the Graduate Certificate in Marketing at Victoria University.
Throughout this marketing course, you'll learn applied marketing principles along with techniques and frameworks for analysing marketplace strategies. You'll also learn how to develop effective integrated strategic-marketing plans to improve an organisation's marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing.
During the Graduate Certificate in Marketing, you'll study specific topics including:
- marketing communication
- consumer behaviour
- digital marketing
- business ethics and sustainability.
Study in convenient eight-week blocks
Following the overwhelming success of the revolutionary VU Block Model with undergraduate students, we have rolled out the Block Model to our postgraduate courses.
This course is delivered in eight-week mode, which means you study two units (subjects) at a time over eight weeks (or one unit at a time over eight weeks for part-time study), rather than juggling several units at once. And with its focused timetables and smaller, collaborative classes, VU’s Block Model gives you more time to connect with your peers, lecturers and industry partners, helping you to build strong professional networks.
The VU Block Model has improved our student results and engagement, and has won multiple international awards for innovation and excellence.
Postgraduate academic learning advice
As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.
We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.
Our programs include:
- workshops
- drop-in sessions
- peer mentoring
- maths and writing resources
- resume and career guidance.
We also have accessibility support services and counselling services available for all students.
Library & computer facilities
Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.
You'll also have access to a rich collection of online resources at any time of the day or night, including:
- databases
- e-learning content for courses
- student email
- student software packages
- social networking tools.
On campus, we make sure that all of our students have access to digital resources. We offer:
- excellent WiFi networks
- more than 4000 computers (PCs and Apple Macs) across our campuses
- a central IT helpdesk for technical help.
Careers in marketing
VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.
Career progression toward senior marketing roles may include roles such as:
- marketing or product manager
- brand manager
- sales director
- campaign director
- marketing or brand consultant.
Course structure
To attain the award of Graduate Certificate in Marketing, students will be required to complete 48 credit points consisting of:
- 48 credit points of core units
Course structure and units
-
- Unit code
- BHO5503
- Credits
- 12
-
- Unit code
- BHO5574
- Credits
- 12
-
- Unit code
- BHO6001
- Credits
- 12
-
- Unit code
- BHO6505
- Credits
- 12
Learning outcomes
On successful completion of this course, students will be able to:
| 1. | Review theoretical approaches and analyse their application to achieve effective management strategies; | ||
| 2. | Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of business problems and recommend actions relevant to contemporary business settings; | ||
| 3. | Critically appraise cross-disciplinary knowledge in decision making for management contexts; | ||
| 4. | Exhibit knowledge, capabilities, practices, attitudes, ethics and dispositions of the discipline and management profession; and | ||
| 5. | Effectively articulate complex knowledge and ideas to a variety of audiences. |
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.
Credits
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type definitions
The amount you pay for your course depends on whether you’re offered a Commonwealth supported place (CSP) or a full fee-paying place.
Students who enrol in a:
- Commonwealth supported place pay tuition fees that are partly subsidised by the Australian government
- full fee-paying place need to pay the full amount for all enrolled units before census each study period.
In addition to your tuition fees, you may also be charged a Student Services & Amenities Fee (SSAF).
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.
Find out more about how to apply for our courses, and our commitment to admissions transparency.
Entry requirements
Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
OR
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
Pathways from VU courses
There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.
Find out more about pathways and credits.
Credit for skills and past study
Use our credit calculator to find out how much credit you could get towards your course, based on your previous study.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course chair or academic adviser.
How to apply
Applications for this course are not being taken at this time.
Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.
Enquire now
Please fill out the form below, and we'll get back to you shortly.
Get help
- Visit a student service centre
- 1300 VIC UNI (1300 842 864)
- Visit the glossary
At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.
